Privacy and analytics.

A straightforward explanation of the information this website receives and how Pursivant uses it.

Information you choose to provide

This website does not include an account system or a contact form. If you contact Pursivant by email or schedule a conversation through Calendly, Pursivant receives the information you choose to provide through those services. That information is used to respond to your inquiry, communicate with you, and evaluate or support a potential business relationship.

Website analytics

Pursivant uses Google Analytics 4 to understand how visitors find and use the website. The standard implementation may collect pseudonymous usage information such as pages viewed, interactions, session statistics, approximate location, referral information, and browser or device characteristics. Google Analytics may use a first party cookie, including the _ga cookie, to distinguish users and sessions.

Pursivant uses this information in aggregate to evaluate content, improve navigation, and understand website performance. Pursivant does not intentionally send names, email addresses, or other directly identifying information to Google Analytics.

Third party services and links

The website links to services operated by other organizations, including Google, Calendly, and LinkedIn. Those services apply their own privacy practices when you visit or use them. You can learn more about how Google processes information from sites using its services in Google's partner sites explanation and privacy policy.

Your choices

You can limit or clear cookies through your browser settings. Google also provides a Google Analytics opt out browser add on. Blocking cookies or analytics should not prevent you from reading the website or contacting Pursivant directly.

Retention and protection

Pursivant retains business inquiry information only as reasonably necessary for communication, relationship management, legal obligations, and legitimate business records. Analytics information is retained according to the settings and controls available through the analytics service. Reasonable administrative and technical measures are used to protect information, but no online system can be guaranteed to be completely secure.

Updates and questions

This notice may be updated as the website or its services change. Questions about this notice or Pursivant's handling of information can be sent to hello@pursivant.com.

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